[Opinion] HR Professional Day and the collaborator experience

By Luiz Alberto Ferla

The snooker table has become an icon for businesses that aim for collaborator satisfaction, especially within IT businesses. The table is not bad, but it isn´t enough. When I say this, I am talking about the relaxed enviroment it represents. Research on Generation Z professionals (born in the mid-90s) done by Gartner last year in the United States shows that much more than a little pampering is needed to keep them engaged and satisfied – 40% of these professionals said they regretted having accepted their current jobs.

What does this generation, which represents 32%of the worldwide population, really want? And what can organizations do to retain them and get past their lack of engagement and low productivity? The answer might be in Employee Experience, a new concept that is here to transform HR into a provider of custom-designed services for each of the collaborators. Is it impossible? It would be, were it not for technology, which makes it possible to personalize actions in a way that collaborators feel they are the protagonists of their own journeys within the company.

Employee Experience emerged in the United States around 2017. Experts perceived that companies needed to offer positive experiences to collaborators to guarantee the satisfaction of the end client, namely customer success.  Garter´s research on Generation Z proves that opportunities for constant career updates and development are some of the main reasons employees stay with a company. For this reason, corporate education platforms are key to inserting Employee Experience in business.

New EdTech platforms, designed according to employee experience guidelines, allow team members the freedom to build their own careers within the company. Consequently, the new model breaks away from standardization and values individuality by bridging the gap between the objectives of companies and employees. Corporate education tools provide collaborators with course recommendations based on personal needs and preferences, for example, and connect them with content available online. Work colleagues may also make suggestions.

As collaborators begin to have more positive experiences, the company benefits from having more motivated professionals who constantly want to learn and stay up to date. A recent report by Brasscom indicates that the IT sector will need 420,000 new professionals in Brazil by 2024. Currently, there already is a surplus of vacant positions.  This means that meeting the desires of collaborators will be increasingly more important to retain talent and maintain the team engaged, productive, and satisfied with their journey in the company.


Luiz Alberto Ferla is CEO and founder of DOT digital group.


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Education that moves the world

By Luiz Alberto Ferla

Education brings meaning and expands the physical limits of our experiences.It is what turns the dreams of children and the yearnings of adults into reality. More than a poetic view, sharing knowledge reduces poverty and inequality. Only education can bring about the changes we want for our lives and for the world.

Allying technology to educational processes is no longer an application of the future. The difference that an electronic device and internet access can provide to people is greater than productivity indicators.People with higher levels of education have more employability, more career opportunities and have fewer negative influences around them. On the contrary, they positively influence those around them.

Breaking the pattern that only a few hold onto knowledge is one of the greatest advantages of linking technology to education. The figure of the teacher has changed and now he/she is a facilitator of the learning journey, while acquiring new concepts with his/her students, in person or remotely. The educational revolution has begun.

Our specialty is digital education

For 22 years, we have linked technology to teaching strategies. Yes, we are at the forefront and we are very proud of each stage we live. DOT digital group has changed, reinvented itself and grows seeking those who believe in education. And the change that happens in society when everyone gets involved in this process is the fuel that moves us to always look for the best solutions for our customers and partners.


Luiz Alberto Ferla is CEO and Founder of DOT digital group


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