The DOT digital group, in Florianópolis, is one of the 87 companies selected by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to participate in the first edition of China International Import Expo (CIIE 2018). The group will showcase its expertise in education technology, with products and services aimed at the corporate and educational market. The expo will take place from November 5th to the 11th in Shenzhen province, but before the exhibition, DOT’s CEO and founder Luiz Alberto Ferla will have an extra three-day agenda with the e-commerce giant Alibaba Group in Hangzhou. The objective is to know more about the practices, technologies, processes and ecosystem of this group that grew 92% between 2017 and 2018.
While Ferla starts the mission in Hangzhou at the Alibaba Group, the DOT’s commercial director, Mário Hirose, goes to Dubai, in the United Arab Emirates, where he talks to executives from large companies in the Middle East. After CIIE 2018, he will travel to Hong Kong and Singapore for meetings and visits to innovative education technology companies. The mission is part of DOT’s internationalization strategy. “China is now the world’s largest expanding market and we want to know the EdTech opportunities closely. The expo will also connect businessmen and suppliers from all over the world and DOT wants to introduce itself to the world”, says Ferla. Later this month, the group will inaugurate a company in Portugal in partnership with Vantagem +, a Portuguese group which has over 20 years of experience in the market of corporate face-to-face training.
DOT will have a stand at the expo pavilion to demonstrate the group’s expertise at EdTech. Featured two recently released products: StudiOn and Pronto. StudiOn is a modular learning platform, perfect for companies that want to implement a continuous training project. The collaborators learn at their own pace and the content can be adapted in a variety of formats, such as videos and games. Pronto Mobile follows the trend of microlearning, with short content accessed via mobile or tablet.The model brings more flexibility, reinforcing engagement and achievement of results.
DOT digital group is one of the largest digital education companies in Brazil. With an international presence, the group has trained more than 5 million people with strategies for corporate education and formal education.The company was created in 1996 in Florianópolis by the engineer and administrator Luiz Alberto Ferla with the objective of connecting new technologies to the processes of distance education. DOT develops projects, platforms, tools and content for professional qualification and distance learning integrating innovative technologies such as gamification, virtual reality, augmented reality, games and simulators. One of the company’s differentials is offering end-to-end solutions, ranging from problem diagnosis to solution development and student recruitment and retention, working in the EdTech and MarTech markets. With headquarters in Florianópolis, the capital of Santa Catarina, and offices in Brasília, São Paulo, Rio de Janeiro, Belo Horizonte and Lisbon / Portugal, DOT has more than 300 employees and was on the Great Place To Work list of best companies to work for in 2014 and 2016.
About CIEE 2018
Among the 87 Brazilian companies that APEX is taking to the expo, the sectors of Food and Beverage, Commerce and Services, Accessories and Consumer Goods and Medical Equipment stand out.The goal is to present products with design, creativity and innovation differentials, that are little known to Chinese consumers and buyers and that are fully adhering to the standards of the new Chinese middle class. “Brazil is a creative, diverse and sustainable country with world-renowned companies and brands that offers forefront technological products and solutions of our society’s global challenges. I’m sure that the expo’s public in November will be enchanted by what Brazil has to show”, said the president of Apex-Brazil, Roberto Jaguaribe, former Brazilian ambassador to China.
- In 2017, exports from Brazil to China totaled US $ 47.49 billion, an increase of 12.4% compared to 2016.
- In the same year, imports totaled US $ 27.32 billion, with a 17.0% increase compared to 2016.
- The Chinese market was the first destination of Brazilian exports in 2017, with a 21.8% share of total Brazilian exports.
- China also ranked first in Brazilian imports in 2017, with 18.1% of total Brazilian imports.
China is a world power in technology and innovation, home to large groups such as Tencent (service portal), Alibaba (e-commerce), Baidu (search engine) and Didi (transportation application). Brandz’s survey puts Tencent and Alibaba among the most valuable in the world. With more than 90 unicorn companies, the Asian giant only loses to the United States in number of startups with valuation above $ 1 billion. China currently applies more than $ 300 billion in research and development, ten times more than Brazil.