Technology from Santa Catarina for education to be presented on mission to China

The DOT digital group, in Florianópolis, is one of the 87 companies selected by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to participate in the first edition of China International Import Expo (CIIE 2018). The group will showcase its expertise in education technology, with products and services aimed at the corporate and educational market. The expo will take place from November 5th to the 11th in Shenzhen province, but before the exhibition, DOT’s CEO and founder Luiz Alberto Ferla will have an extra three-day agenda with the e-commerce giant Alibaba Group in Hangzhou. The objective is to know more about the practices, technologies, processes and ecosystem of this group that grew 92% between 2017 and 2018.

While Ferla starts the mission in Hangzhou at the Alibaba Group, the DOT’s commercial director, Mário Hirose, goes to Dubai, in the United Arab Emirates, where he talks to executives from large companies in the Middle East. After CIIE 2018, he will travel to Hong Kong and Singapore for meetings and visits to innovative education technology companies. The mission is part of DOT’s internationalization strategy. “China is now the world’s largest expanding market and we want to know the EdTech opportunities closely. The expo will also connect businessmen and suppliers from all over the world and DOT wants to introduce itself to the world”, says Ferla. Later this month, the group will inaugurate a company in Portugal in partnership with Vantagem +, a Portuguese group which has over 20 years of experience in the market of corporate face-to-face training.

CIEE 2018

DOT will have a stand at the expo pavilion to demonstrate the group’s expertise at EdTech. Featured two recently released products: StudiOn and Pronto. StudiOn is a modular learning platform, perfect for companies that want to implement a continuous training project. The collaborators learn at their own pace and the content can be adapted in a variety of formats, such as videos and games. Pronto Mobile follows the trend of microlearning, with short content accessed via mobile or tablet.The model brings more flexibility, reinforcing engagement and achievement of results.

About DOT

DOT digital group is one of the largest digital education companies in Brazil. With an international presence, the group has trained more than 5 million people with strategies for corporate education and formal education.The company was created in 1996 in Florianópolis by the engineer and administrator Luiz Alberto Ferla with the objective of connecting new technologies to the processes of distance education. DOT develops projects, platforms, tools and content for professional qualification and distance learning integrating innovative technologies such as gamification, virtual reality, augmented reality, games and simulators.  One of the company’s differentials is offering end-to-end solutions, ranging from problem diagnosis to solution development and student recruitment and retention, working in the EdTech and MarTech markets. With headquarters in Florianópolis, the capital of Santa Catarina, and offices in Brasília, São Paulo, Rio de Janeiro, Belo Horizonte and Lisbon / Portugal, DOT has more than 300 employees and was on the Great Place To Work list of best companies to work for in 2014 and 2016.

About CIEE 2018

Among the 87 Brazilian companies that APEX is taking to the expo, the sectors of Food and Beverage, Commerce and Services, Accessories and Consumer Goods and Medical Equipment stand out.The goal is to present products with design, creativity and innovation differentials, that are little known to Chinese consumers and buyers and that are fully adhering to the standards of the new Chinese middle class. “Brazil is a creative, diverse and sustainable country with world-renowned companies and brands that offers forefront  technological products and solutions of our society’s global challenges. I’m sure that the expo’s public in November will be enchanted by what Brazil has to show”, said the president of Apex-Brazil, Roberto Jaguaribe, former Brazilian ambassador to China.


  • In 2017, exports from Brazil to China totaled US $ 47.49 billion, an increase of 12.4% compared to 2016.
  • In the same year, imports totaled US $ 27.32 billion, with a 17.0% increase compared to 2016.
  • The Chinese market was the first destination of Brazilian exports in 2017, with a 21.8% share of total Brazilian exports.
  • China also ranked first in Brazilian imports in 2017, with 18.1% of total Brazilian imports.

Technological china

China is a world power in technology and innovation, home to large groups such as Tencent (service portal), Alibaba (e-commerce), Baidu (search engine) and Didi (transportation application). Brandz’s survey puts Tencent and Alibaba among the most valuable in the world. With more than 90 unicorn companies, the Asian giant only loses to the United States in number of startups with valuation above $ 1 billion. China currently applies more than $ 300 billion in research and development, ten times more than Brazil.

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Meet Pronto: a mobile platform based on microlearning

There’s no denial, mobile devices are part of our daily life in a irreversible way. Following this trend, people want instant and hands-on learning with time optimization and training wherever and whenever they want.

When thinking about market dynamism and learning agility, DOT has developed Pronto, a mobile platform based on microlearning, that makes content consumption practical and more engaging through a user-friendly and intuitive interface.

Why use microlearning in companies?

The microlearning strategy has proved extremely popular among employees who no longer want to spend hours in boring learning environments.

While most get excited about developing new skills, traditional methods in corporate education often fail to keep students interested and engaged.

So, what can you do to keep them interested? Microlearning is the new trend in learning!

In short, Microlearning is a strategy for distributing content in learning pills, which makes the process of absorbing information more flexible and effective.

Why bet on Pronto?

The Pronto platform is fully connected to the microlearning strategy, as well as offering:

  • Mobile first;
  • Flexibility for creation and consumption;
  • Better adaptation to student interests and activities.


And of course, Pronto is aligned with gamification, an approved approach in several companies and already mature in training and qualification procedures. Gamification is integrated into distance education by bringing massively validated engagement techniques into the gaming industry.

Check out 4 benefits of using Pronto

1- Mobile

Pronto is a platform primarily thought for mobile devices, which can receive dynamic content without being limited to rigid curricular structures. Instead, it allows adaptations and flexible rules.

New approaches to distance learning – such as microlearning – are increasingly required, since people prefer to learn in small daily “pills” of knowledge when they have a few free minutes, wherever they are.

2- Pronto is lean

It provides learning objects that the students themselves can integrate to, as demands and interests grow, but within a program for learning objectives.

3- Flexibility

Short and relevant content adapts to Pronto, being structured from a microlearning strategy, which provides quick and just-in-time information according to student’s needs and doubts.

As for the format, Pronto includes videos, podcasts, infographics, ebooks, forums, quizzes and various forms of games, downloadable files, among others that can be used to give life to many contents in the same educational experience.

4- Gamification

Adding game elements to a platform – and that does not mean turning it into a game – is an excellent strategy for engaging students with their purposes.

Gamification provides extra incentive for content consumption in the medium and long term. Not every solution developed for Pronto needs to be gamified, but whoever decides to join this strategy gains an extra layer of engagement.

Now that you know how Pronto can help you insert microlearning in companies and optimize your strategy in corporate education, talk to our experts.

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Gamification in corporate education | Case Natura

Using gamification in corporate education strategies is a trend because the motivational resources of games can make the teaching/learning process more attractive, involving and fun.

That´s why Natura, the largest cosmetics production company in South America, invested in solutions developed by DOT.

Want to know how it effectively works? Learn more about the gamification strategy implemented at Natura!


Natura had two challenges: to promote the culture of education to persuade consultants to consume more educational materials about products, business and sales practices. Also, to motivate and engage consultants in order to increase sales productivity and brand interaction.


The strategy developed for Natura aimed to promote consulting skills acquisition through actions such as: better preparing to assist clients, studying the Natura instructional videos, using digital channels for work and learn more about the products. Gamification would be available online, favoring mobile use through smartphones and tablets, and would also address every-day issues of the company´s business and complex contents.

First, strategic objectives were determined for implementing gamification (with the respective KPIs to measure them). These data are also used for calculating ROI, refining the strategy and understanding the target audience. 

A solid, quantitative and qualitative study about Natura consultants was performed.

This allowed for the creation of personas who helped to customize the strategy according to different profiles, among other things. The personas were such a hit that Natura incorporated them into other company processes in addition to gamification!

As part of the strategy, DOT developed a pilot study with 30,000 consultants. This large experiment validated the best incentives dynamics. Take a look at the results of the personas analyses!


A statistical analysis of the pilot study results showed that consultants who participated in the gamification strategy acquired more consulting skills and digital habits (using debit/credit card machine, placing orders online, and reducing paperwork) and  sold more than consultants who did not participate in the strategy. As a result of this success, the strategy is currently being expanded within Natura.

Gamified App

As part of the result, a gamification strategy was incorporated into the Natura Consulting application. We developed a new section called My Success where consultants can follow rankings according to sector and points earned and visualize medals and completed missions.


Natura can expand future actions in the Missions section by proposing what should be executed in each sales cycle. By accessing the Urgent Missions tab, consultants can see their new challenges with a description of what they should do to succeed and the rewards they will earn for executing that mission.

All of this is in the app, with a very attractive, easy-to-use design. Take a look!


Use gamification in your corporate education strategy

Just like Natura and many other DOT success cases, your company can also benefit from gamification to boost corporate education.

Count on DOT to strategically analyze you business and technical requirements and define indicators and goals for your corporate education project (in-person and online).

This was Natura´s corporate education challenge. What´s yours?

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