How important is the user experience in corporate education?

educação corporativa

Online education is no longer only a trend; it became part of our reality, even when we talk about corporate education. A study by the Lemann Foundation revealed that 12 million Brazilians use applications, programs, softwares, videotapes, simulation, games and other technological resources to study.

But what characterizes effective online training besides the provision of good content? The answer lies in the user’s experience.

User experience, or UX, is every feeling that involves a user when he or she gets in touch with a product.  Even though it is not a new definition, with the advance of digital interfaces, the need to develop education products with people-centered and agile design has become fundamental, especially when the user is the student. This concept is known as Learning Experience Design.

Get to know the Learning Experience Design (LXD)

The success of corporate training begins with the choice of the online learning platform, which should provide students with the use of tools and methodologies that enable a complete experience. Researches shows that traditional training does not achieve the expected ROI and is not as effective in helping to retain students’ knowledge.

Learning Experience Design applies the principles of UX in search of usefulness, usability and convenience to create engaging learning activities. Thus, students are always the center of experience and all cognitive elements are designed to enhance students’ retention and application of concepts.

Tools and methodologies that enable a complete experience are the key to success for a learning platform.

Check out some options that can be used to improve the user experience and leverage the results of your strategy in corporate education.

Virtual learning environment

The classroom in the online environment is known as VLE – virtual learning environment. There, students will find course content and other interaction tools, such as videos, chats, forums, and virtual libraries. When choosing a learning platform it is important to analyze if the VLE can provide the best experience for students and if it allows customization.

Gamification

This strategy can generate different results as it lends ludic, attractive, dynamic and motivational side of the games to the corporate environment. With gamification, it is possible to increase the level of attention, content absorption, engagement and motivation of employees.

According to Forbes, incorporating games into the workplace, together with Virtual Reality and Augmented Reality, improves employee involvement and experience.

Mobile Learning

Mobility is the number one ally of online education. In Brazil, almost half of the users access the internet via smartphones, says a survey done by the CGI (abbreviation in portuguese for Brazilian Internet Steering Committee).

Therefore, educational proposals that can be consumed via smartphone are fundamental. Known as mobile learning, the use of tablets and smartphones in learning is pointed out by experts as the future of modern education, since it allows the flexibility of study in the time and place that best fit the student’s routine.

Videos

More and more people want to consume content that delivers the message in a clear, simple, schematic and personal way. Therefore, the different models of video (videoclasses, animation, collages, whiteboard) gain space and are consolidated as an educational solution. How to follow this trend:

  • Produce light content that is compatible with mobile applications;
  • Invest in microlearning, content-based classes that can be watched in the gaps between one activity and another.

Now that you know a platform that is developed focusing on the user’s experience and is key to optimizing your corporate education strategy, talk to our experts and learn about our solutions: StudiOn, platform for learning experience, and Pronto, a microlearning-based mobile platform.

Visit our blog and continue reading about corporate education and the DOT way of doing EdTech.

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